Tålamod hos internetanvändare/människan?

6 459 kommentarer

I en undersökning av Google visar det sig  för varje sekund som webbsidan tar att ladda tappar du hela 12 % i konvertering, och efter tre sekunder har 53 % lämnat sidan.

Trendkurvan har länge visat att människor blir allt mer otåliga. Idag lämnar mer en hälften en sida som tar mer än tre sekunder att ladda visar mätningen från Google. Dessutom har människors framförhållning blivit allt sämre. Allt fler söker efter ”skickas samma dag”, en sökning som ökat med 120 % sedan 2015. Dessutom sker denna typ av sökning oftast tidigt på morgonen, sannolikt för att hinna få den önskade varan redan samma dag.

Tidigare var det även vanligt att söka efter butikers öppettider, men den nya trenden är att söka efter ”öppet nu”. Det är något som går helt i linje med människors allt större förväntan på on-demand tjänster, som nu även sprids till fysiska butiker.

Något som är mer förvånande är att även resandet sker med kortare framförhållning. Spontanresandet och efterfrågan på resor ”ikväll” eller ”idag” har ökat med hela 150 % de senaste två åren. Människor letar numera efter saker samtidigt som de vill eller behöver det. Att snabbt fatta beslut är ju bara första steget, numera förväntar sig människor även att omedelbart kunna agera på sitt beslut, oavsett om det gäller att hitta läkarhjälp eller att flyga till Paris.

För marknadsförare innebär det att varje kundinteraktion idag måste vara snabb och fri från hinder. Det får inte ta lång tid att hitta vad de söker, och det ska gå snabbt att genomföra ett köp. Ångerrätter och fri returrätt garanterar den nödvändiga tryggheten för att kunna köpa saker på impuls.

 

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